You’re too creative to put all your eggs in one basket.
Manifest multiple sources of revenue and become the wealthy, well-rested artist you deserve to be.
Flashback to 2020 and the global pandemic that threw you for a loop.
Forced to pivot into anything and everything to make money as a professional creative, you leaned on side hustles and wild ideas: FaceTime sessions, micro weddings, Zoom consultations, and online courses for everyone stuck at home… You spent hours coming up with creative ways to show up for your audience and pay the bills, all while the world was unraveling from six feet outside your front door.
To say it was exhausting would be the understatement of the century, right?
Think back to that first “yikes” moment:
That first lockdown.
That first cancellation.
Did you ever wish you could peek into the future, just to know that things were going to be okay? Maybe you wished you could find a global pandemic how-to manual for entrepreneurs (and one that’s more recent than 1918).
I get it–I was in the same sinking ship.
As my wedding photography bookings dried up fast, the branch of my business that licensed stock photography online hummed along in the background. Photographs I had taken years prior are what kept my family afloat when all else seemed doomed for the foreseeable future. The best part? Those images continue to pad my bank account as clients come back in full force. Today, I continue to earn more each year licensing photos that would’ve died a sad, dusty, .jpeg death sitting on my hard drive.
That, my friend, is the power of passive income. It’s time you make it yours!
Hey! I’m Aubrey Westlund,
a photographer, a coach, and a passive income expert for creatives–not to mention your personal guide to navigating the wild world of pajama profits.
If you’re wondering why I’m the one to teach you, I promise I know my stuff. In the past decade, here’s what I’ve got under my belt: As a wedding stationer and photographer, I’ve built two six-figure businesses in addition to multiple passive income streams with stock photography and digital products. And I’ve never been more grateful.
As a creative person with more passions than I can shake a stick at, I thrive when I have control over my time. That, combined with my self-proclaimed status as an “ideas machine,” if there’s a way to make money as a creative, I’ve probably tried it.
I knew the “punch in, punch out” life wasn’t for me when I was fresh out of art school with my shiny new degree, but no one was hiring–I became a receptionist in a high-stress corporate environment just to make ends meet. That was 2010, and everyone was still recovering from the great recession.
Growing up, I saw the way entrepreneurship could bring freedom and flexibility with my parent’s campground enterprise. On the same token, I saw how a misaligned business can create stress, depression, anxiety, and an imbalance that robs you of your passions. I knew if I was going to play full out in a business of my own, it’d have to be worth my salt–in other words, life-giving and above all, fun.
It didn’t take long for me to turn my back on that office job and vow to never return to corporate life–unless they were freelance clients of my photography business, of course. And I mean that! My work has been licensed by the likes of Parents, Food & Wine, Real Simple Magazine, Buzzfeed, and more.
Now, I help driven creatives like you build multiple streams of income for the business of your dreams–a business that allows time for rest, abundance, and living in a constant state of creative flow.
A few fun facts about me
Multi-passionate Creative
I can’t help but create. Photography, graphic design, embroidery, cooking, gardening, are just a few of my loves.
The backyard garden is my sanctuary.
I call myself a wannabe farmer and herbalist. I even studied sustainable urban agriculture for a time. I’m always looking for ways to expand my garden.
Pass the ‘Booch
I TREASURE my Scoby. Pass me a Kombucha > beer any day.
Nature gives me life
Nature walks by the river are part of my daily rhythm. Nothing feeds my creativity more than getting outside.